Our mission is to

BREW BETTER

We’ve upgraded your daily coffee pods with wellness boosts that actually work.

See what we're brewing up...

Our Founder's Story

How a busy mom, CEO, and fitness lover reimagined coffee as a daily wellness ritual.

Built on Better

We believe coffee should work harder for you. This is how we are raising the bar for functional coffee.

An artistic, almost cinematic view from inside a coffee cup looking up as coffee pours in, with light catching suspended textures.

Excellence

We obsess over quality so your coffee tastes incredible and delivers real benefits every time you brew it.

<h3>Wellness</h3>

Wellness

Wellness is not an add on. It's at the heart of everything we do. Every cup is designed to support your journey toward a healthier life.

<h3>Innovation</h3>

Innovation

We’re pushing the boundaries of what’s possible in wellness beverages so we can deliver targeted benefits that actually matter.

<h3>Ease</h3>

Ease

Wellness should feel effortless. We design products that fit seamlessly into your routine with zero extra steps.

Meet the Brew Crew

Chandra Holt

Founder and CEO

Chandra is a wellness enthusiast, mom, and CEO. A lover of coffee and all things better for you, Chandra set out to create a wellness coffee that would provide meaningful benefits. Whether you need more protein in your diet or want to improve your sleep health, Chandra wants to bring wellness to your cup of Joe.

Yoke Wong

M.S., Coffee Master

Yoke, Incredibrew’s coffee master, has over 20 years of product innovation experience in the food and beverage industry, with specializations in coffee, beverages, dairy, sweet, and savory products. Yoke has held leadership positions at Starbucks Coffee Company, Symrise Flavors, ConAgra, and other leading companies. Yoke earned her BS and MS in Food Science from Kansas State University.​

Angela minor

Chief Marketing Officer

A storyteller and strategist, Angela Minor has led marketing transformations for icons like Bed Bath & Beyond, Michaels, and Conn’s HomePlus. With an MBA from Chicago Booth and a knack for blending art and analytics, Angela knows how to craft marketing that hits the perfect balance—like the right cup of coffee.

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